The ESOP gave 48 percent of Harpoon Brewery’s shares to the brewery’s employees. In addition to the illustrations of each city, the new packaging boasts a more proud and prominent declaration that the brewery is “Employee Owned.” In 2014, Kenary decided it was time to make moves toward employee ownership and launched an Employee Stock Ownership Plan (ESOP). “The revamped packaging makes it loud and clear that Harpoon IPA is proud of its New England roots, while paying tribute to those who have enjoyed it – and helped brew it – for nearly three decades.” It’s the beer we all reach for time and time again – from ball games to BBQs with friends – and we wanted its packaging to better reflect that sense of community and approachability,” said Dan Kenary, Harpoon’s CEO and co-founder. “Harpoon IPA has been a fan favorite for years, and there’s a reason for that. The new can and bottle design brings this storied history to life. Since then, it’s continued to be the brewery’s most popular offering. Harpoon IPA was originally brewed in 1993 and was the first IPA brewed in New England during America’s craft beer revival – earning it the nickname of “New England’s Original IPA.” While most beer options back then were mass-produced pale lagers, Harpoon IPA was the first craft beer on the East Coast to put hops at the forefront.
While its recipe hasn’t changed, Harpoon IPA is getting bold new packaging that better reflects the fans who drink it and the employee owners who make it, complete with illustrated scenes of the two cities it calls home: Boston and Windsor, Vt. PRESS RELEASE / (Boston, MA) – Harpoon Brewery announced today that it’s giving its flagship IPA a makeover.
#HARPOON IPA FLIGHT FULL#
See the full list of 30+ beer gardens now open in the Boston area for the 2021 season.New England’s Original IPA” offers the same great taste with new packaging that pays tribute to its community ties and New England heritage Select “outdoor” to make a reservation for Outdoors Harpoon. – Seaport Square (Cheese, Pepperoni, Sausage, or Veggie): $6.50 – $7.50/square, $36 – $42/pieĬlick here to make a 90-minute reservation. – Legal Seafood Clam Chowder (cup or pretzel bowl): $8/$12 – Salted Pretzel served with choice of ale mustard or IPA cheese: $6.50 Please note we do not offer our full food menu at Outdoors Harpoon – but we have you covered with our fan favorites! Please note that we do not offer flights in the outdoor space. Non-alcoholic options include Polar Seltzer and other Polar beverages. Our rotating options will include a mix of draft and cans of all five of our brands: Harpoon, UFO, Clown Shoes, City Roots Hard Cider, and Arctic Chill Hard Seltzer. We are pleased to share that we now have draft beer available at Outdoors Harpoon! We’re excited to be able to welcome you to Outdoors Harpoon, an outdoor drinking and dining experience located out front of the Harpoon Beer Hall.
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